The idea here was to promote the app as a convenient and easy way to get loans
How to maximize visibility & downloads of the Tata Capital app at a lower Cost per Install
Approach
To drive installs we build a holistic and cost effective app strategy.
Activated Universal App Campaigns powered by machine learning and automation
Aligned the campaign goal to maximize installs and creative optimizat ion based on past learnings
Frequent tracking & reducing Target CPA to increase Installs at lowest cost per Install
Creating marketing possibilities from the future
We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.
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