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Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Our Work

Impact

63%

Increase in App Installs

70%

Lower Cost per Install

Objective

  • The idea here was to promote the app as a convenient and easy way to get loans
  • How to maximize visibility & downloads of the Tata Capital app at a lower Cost per Install

Approach

To drive installs we build a holistic and cost effective app strategy.

  • Activated Universal App Campaigns powered by machine learning and automation
  • Aligned the campaign goal to maximize installs and creative optimizat ion based on past learnings
  • Frequent tracking & reducing Target CPA to increase Installs at lowest cost per Install

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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