ethinos
me
nu
Australia (English)

Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Our Work

Impact

31%

Increase in Transactions

280%

Increase in Conversion Rates

Objective

  • Build awareness for Nippon Mutual Fund to increase conversions and brand search volumes for customers to invest directly
  • Increase overall purchases from Existing and New Audience and explore new channel apart from Search for Transactions to scale up

Approach

  • Leveraged first party data of interested potential customers, including past website visitors, custom intent, custom affinity and those celebrating major life events
  • Created different segments with customer match and similar audience reaching out to our existing and new audience
  • Targeted ads to existing audience for each product to cross sell and up sell basis different buckets of each funds

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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