ethinos
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nu
Australia (English)

Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Our Work

Impact

135K

Registrations for the gamified contest in just 30 days

Objective

  • Increase awareness about Capgemini in the techie community
  • At tract the best talent from the community to engage with the brand through a gamified contest platform called tech challenge to identify the best programmers in the country
  • Build a potential recruitment pool for the company

Approach

  • Finding and targeting the right audience specific to niche skill sets like Adobe, Apache, Nodejs, etc.
  • Building personas for the audience, identifying the audience behavior, technology interests and background, seniority levels in each niche skill set and the channels they are active on
  • Social and media campaigns targeting niche segments to at tract the right audience sets to participate

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

Let's talk

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