The free online Encyclopedia - WIKIPEDIA gave content management a whole new avatar allowing users worldwide to contribute and edit content on the website. As digital marketers, it proves to be a powerful tool and an inspiration to engage the audience.

A true revolutionary of his time, Leonardo da Vinci has been described as a man of "unquenchable curiosity" and "a feverishly inventive imagination". This is what inspires us at Ethinos - the endearing quest to go above and beyond on projects, learning everyday and thinking beyond the mundane.

The Cool Hunter celebrates creativity in all of its modern manifestations. The globetrotting 'Cool Hunter' brings together designs from all over the world and inspires designers to dare to imagine!

Way before its time, 'The Cluetrain Manifesto' was written in the late 90s. It gave the call to action for business to operate in a newly-connected market place - the Internet! The authors assert that the Internet is unlike the ordinary media used in mass marketing as it enables people to have "human to human" conversations, thus having the potential to transform traditional business practices radically.

The E-Type Jaguar was initially designed and shown to the public as a rear-wheel drive grand tourer in two-seater coupe form (FHC or Fixed Head Coupe) and as convertible (OTS or Open Two Seater). On its release Enzo Ferrari called it "The most beautiful car ever made". Its design and performance paved the way for various sports car designs to come in the years ahead!

The search stops at Google... Google was founded on the principle that the focus would always be on the end user. It's a company that has grown leaps and bounds to become one of the most popular and powerful brands in the world since its inception. Its story is no doubt inspirational since it has literally transformed the way we search for information, making itself the first go-to point in people's minds!

Need anyone really elaborate on why this great man, Mahatma Gandhi is such an inspiration?! Gandhigiri continues to be a way of life today because with his simple teachings and principles, he stirred not just a nation, but the world to action!

The Beatles revolutionized the music industry, introducing the world to the first sounds of rock music. Their sound was unique and new and their lyrics full of meaning, relevant to the times. Many of their songs spoke about viewing the world differently and inspired hope, compassion and comfort.

Famous author and inspirational speaker Malcolm Gladwell has authored several best sellers like 'The Tipping Point' & 'Blink - The Power of Thinking Without Thinking'. His books often deal with the unexpected implications of research in the social sciences and make frequent use of academic work, particularly in the areas of sociology and social psychology.

Michael Crichton is best known as the author of the award winning movie - 'Jurassic Park'. His pioneering use of computer programs for film production earned him a Technical Achievement Academy Award in 1995. His first bestseller, 'The Andromeda Strain', was published while he was still a medical student. He later worked full time on film and writing.

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