DIGITAL MARKETING STRATEGY
Digital marketing is a lot like dating; you don’t just ask someone to marry you, or in this case click the ‘Buy Now’ button during your first interaction.
Companies today have a large number of digital channels which can be used to have a dialogue and engage with their consumers. The key differentiator with digital marketing is that it allows you to view consumers as what they are; people who are selective about what brands they interact with. Which is why we believe in creating a strong digital marketing strategy, we do this by gaining a clear sense of three things;
- What your organisation wants to accomplish
- Who are the customers you’re trying to serve
- What values do you stand for
Digital marketing today has become a vast arena which continues to expand rapidly. Your company needs to formulate its digital marketing strategy carefully before jumping onto the next big trend that becomes hot. It is essential for your company to apprehend SEO Services to discover the upcoming trends and to device ingenious marketing strategies for targeting the right kind of audience. In today's digital marketing, data points are easy to come by but understanding which ones to pay attention to is what really matters.
The Best Marketing Strategy Always Wins
We believe that the marketer with the best plan wins. And the best plans start with a solid framework, or marketing strategy, to make them easy to create and communicate over digital channels. If you want to be able to see results from digital marketing then all of your efforts need to be integrated and aligned towards a single goal using a digital strategy. But due to an ever changing digital landscape, even a solid digital marketing strategy needs constant fine tuning and tweaking to see an increase in gains. The key elements to consider when listening and observing, before formulating your digital engagement strategy are:
- Brand Association
Who are they?
- Who are they?
- Reach of conversation?
- Are they inquisitive and looking for info?
What are their values?
- Are they just an Observer?
- Authority of dialogue and site?
- Are they about to commit to the Brand?
What motivates them?
- Are they a Participant?
- Volume and amount of buzz?
- Are they loyal brand advocates?
How do they behave?
- Or are they Active Contributor?
- Sentiment - (positive, negative, neutral)?
- Are they brand opponents?
We take into account every measure while creating a digital marketing strategy. It may seem like a lot of work and it is, but from real-world experience we know that longevity in digital strategy is essential to be able to respond to an ever changing marketing environment.