Digital Marketing Insights

Complete web analysis is essential if you want your page to work. You often do not understand why your site does not have clicks or users leave as they enter. Surely, when you analyze the problem thoroughly, you can find a solution. There are lots of tools that can help you during the analysis of your website.

Never launch a page without having made a complete web analysis. If your webpage is not well analyzed, the activities on it could result in a waste of time because it will have little or no interaction. This post will show you the basics so that you can analyze your site in depth and resolve all the problems you may have in time.

1. Web usability analysis

Your users have to be able to navigate your page without problems and in the simplest way possible. How can you make an excellent web usability analysis? You only have to see your page from the eyes of a person who does not know anything about it. For you, it is self-evident that you are dedicated to the sale of specific goods or services, but for a user who has just landed there, it is not the same. With experience I have discovered that the most comfortable thing is to ask yourself questions about your website:

Is the page the same in all browsers?

Believe it or not, some people continue to use the Explorer to browse. Your page also has to be visible there if you do not want to lose that traffic.

Do you understand what the page is dedicated to at first glance?

Whether you make use of banners, text, images, videos or any other thing, just make sure that users understand correctly what your website is about.

Is it easy to access all the pages of the site?

A user must be able to access the vast majority of internal pages of your website from home. This will help your website both for SEO issue and for usability. Any part of the site that is difficult to access could easily disgust the visitors who could make you lose potential clients.

Is it easy to find contact forms?

You would be surprised at the number of web pages that they forget to put how to contact them. It is essential that your users know how to contact you, either through the mail, a phone number, or a contact form.

Are your links are understood to be links?

That is when you pass over them with the mouse, do they change color, shape or typography? If a user does not know that this is a link, he is not going to click on it and what interests you most is that he can navigate in depth through your site and might not find the page.

Is the text read without problems?

Your text must be eligible enough to let your visitors read your content without any problem. People will lose interest in your posts if they find it inconvenient to go through them. You have to correctly combine the font, font size, color to give your users excellent experience.

These are just some of the most important questions, but for an excellent web analysis, you will have to do many more to detect if your website has excellent usability.

2. Mobile web analysis

Does your webpage adapt to mobile devices? I recommend you check it on several models and from different browsers. Safari does not work the same as Chrome, and your page should look okay on both.

We now know that the webpage adapts to mobiles and tablets, but does it look good? One thing is to be responsive, and another is to have a good experience.

It is not enough for users to see your website on their mobile phones, they also have to be able to navigate through it.

• The buttons have to be big. The fingers are clumsier and fatter than the arrow of a mouse, so your buttons have to be able to be clicked by them without problems.
• Remove unnecessary elements. When we have a lot of space, we tend to fill it with elements that are useful, but not necessary. Keep in mind that for mobile devices, you have much less space and it is essential that you only show things that you consider strictly necessary.
• If your page has a lot of scrolls, make it easy to go back to the top page. You can put a button that when you click on it, it will take you up.
• Think carefully about your goal (what do you want users to do on your website) and make it clear at the beginning of the page. Although on mobile devices, we are much more used to scroll to find information, the less you make the user work to find what you are looking for, the better.

3. SEO web analysis

You should make sure that the SEO of your page is perfect before launching it. Check the meta tags, the content, the URLs are friendly, and many other things should be put in place. In this case, you have to avoid what would make Google punish you.

Calm down; you’re not alone

There are hundreds of online tools in which can and should support you when doing the web analysis of your site.

And, of course, you can always count on the help of professionals specialized in web analytics. Launching yourself into the online world without being sure that your page is 99% perfect is like throwing yourself into a pool full of rocks. It is not advisable to publish a page without first passing a complete web analysis.

Once you have analyzed your page and, seeing that everything is perfect, you should start posting quality content and never forget about the analysis. Web analytics is a continuum, and every web page has to be continually changing. Therefore, to make a continuous analysis of its operation, how users interact with it and if its objectives are being fulfilled is mandatory.