Digital Marketing Insights

The use of voice search is a leading trend that is infiltrating every sphere of human life. Voice search statistics are growing by the day as more people shift from traditional search methods. Given that humans naturally talk faster than they type, most people are shifting to voice searching to keep up with the fast-paced world.

The voice search trend is impacting a variety of sectors, including e-commerce and automobile. The voice search capability has also grown from basic to more advanced with capabilities such as real-time translation and recognition of a variety of accents.

Impact of voice search

Siri, Cortana, and Alexa are some of the popular voice search software that have been released into the market. They are changing how consumers perform actions, users’ digital interactions with technological devices and even consumers’ social life. Voice search offers users flexibility and convenience of access while offering improved business opportunities for brands and companies.

In fact, voice search technologies have a signficant impact on how businesses will run as well as their interactions with customers. The emergence of voice search technology means that businesses will have to get more social with their customers to adequately identify and meet their needs.

Advantages of voice search in mobile apps

Integrating voice search technology into mobile apps is instrumental in improving the rate at which work is done. For example, instead of typing out a memo, one can just use a voice recognition software to transcribe the memo. Some mobile voice recognition apps contain classified voice commands, which can be used to type out various text output. App development companies should venture into incorporating usable and effective voice recognition capabilities into their mobile apps.

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Advantages of voice search across industries

Voice search technology is changing the way consumers and businesses interact with products and services. Some of the key industries which will experience a major impact due to voice search technology include automobile, wearable devices, customer service, language translation, real-time interpretation, and devices for the visually impaired.

• Voice search in e-commerce

Voice search is already becoming an essential part of e-commerce. Online shoppers are now using voice search technology to look for products as opposed to typed queries. E-commerce sites therefore have to optimize their sites to answer user queries adequately. It is estimated that voice search use for e-commerce will grow by 1900% by 2022!

• Voice search and driverless cars

Driverless cars are another technological invention that will take the world by storm. Driverless cars feature software-driven cars – a shift from the current models where every car requires a driver. Incorporating voice search in driverless cars will go a long way in making driving a completely new experience where drivers can now engage in other tasks. All one will be required to do is give voice instructions to the car. For instance, “take a left turn”.

• Voice search and smart homes

Smart homes are a growing sensation worldwide with people increasingly digitizing their homes. Some of the areas in smart homes that voice search will influence include lock systems, window management, monitoring security systems and temperature management. Homeowners will only be required to issue a voice command and the software in their homes will respond as appropriate.

• Translation and real-time interpretation

When using voice search software, users are more likely to use their natural language as opposed to structured keywords that they would type into a search engine. Users may also want to use their native language or have an accent when speaking a foreign language. Voice search technologies consider these factors and provide voice recognition services for interpretation of voice input into text commands. The text commands are then matched with the available data and the most relevant results are produced in form of speech output. Real-time translation and interpretation means that users can get information quickly.

To provide translation and real-time interpretation, search engines such as Google are investing in creating software that is capable of listening and processing speech input to provide the most accurate results.

To sum it up, incorporation of voice recognition technology will redefine the direction of technological devices, businesses, and personal life management apps (such as personal digital assistants).

Jeff Jones