Digital Marketing Insights

When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole …

Most of us, today, are quite familiar with Digital Media Marketing. Right from the simple needs like the address of a restaurant or retail store to the more high involvement needs like buying a gadget …

Before we start, and like all my other articles let me first say, ‘I am not a marketing guru’ I am here NOT to give you a spiel, but to just share my experience and hope …

Ethinos was invited to conduct a session at a recent Gripel Effective Channel Management Masterclass. The event was focused on social media as an alternate channel. The audience consisted of managers & Heads of well …

Before we start, let me 1st say ‘I am not a marketing guru’ I am here NOT to give you a spiel, but to just share my experience and hope to connect with you soon. …

While Mashable has done a decent job of documenting what happened. They haven’t quite managed to capture how deeply entrenched into the psyche of the online public Facebook has become. Right from the hype around the “The Social Network” to the panic attacks that hit marketer’s every time Facebook makes changes. It’s been an incredible journey Mark Zuckerberg from being on the fringes of Harvard to becoming the poster boy for Social Media and being named the TIME Magazine person of the year.