Digital Marketing Insights

In the last few weeks, I found many video results on search engine result pages (without searching videos) for some keywords. I wondered why videos were coming in the results when I hadn’t searched for …

Aristotle, the famous Greek philosopher once said, “The soul never thinks without a picture.” And today, more than 2000 years later, social media validates his claim! As results of social media research claim, images are …

Yes! That’s what’s up! We’ve created a new benchmark for ourselves by hitting a record of the number of interactions on our post on the Olympic Gold Quest Facebook page. 5,172 Likes, 18,939 Shares, 450 …

How many times have you seen a tweet from a brand saying ‘RT to Win’? And how many times have you actually gone and retweeted the tweet in the hope of winning some goodies in …

Facebook, Twitter & LinkedIn is old school. For a lot of social media marketing professionals, Pinterest is the newest favourite! Well, what makes this new entrant so special? Why has Pinning become so interesting and …

When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …

If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity.  Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …

When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …

If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …