Digital Marketing Insights

The first quarter of the New Year is just over, and it’s time for lists of things to watch out for, trends that are going to make it big this year, predictions, forecasts, and sharing …

The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …

How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …

‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …

Working in a social media agency, one often comes across similar sayings. Social media is like teenage sex, everyone wants to do it but only a few are doing it right. We have often had …

Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …

Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …

Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …

PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …

In the era of social media, content made for TV isn’t restricted to the idiot box any more. Many of us own PCs and mobile phones with a reasonably fast internet connection; and have access …