Digital Marketing Insights

Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …

It’s a month into the new-year and this is an apt time for marketers to predict and plan for the trends in the Pay Per Click (PPC) advertising for 2015. Some trends that were seen …

It’s been 18 years since the first Banner ad graced the top of a webpage, and it is still the most used form of online advertising. Banner ads continue to be a high priority digital tactic for most …