Digital Marketing: How to Explain it to Your Nan
As someone that works in digital marketing, have you ever been asked by your Nan ‘what exactly is it that you do?’ Faced with this question, you proceed to explain whilst she stares back blankly …
The History of PPC (Pay Per Click)
Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …
5 PPC Trends That Will Dominate 2015
It’s a month into the new-year and this is an apt time for marketers to predict and plan for the trends in the Pay Per Click (PPC) advertising for 2015. Some trends that were seen …