Digital Marketing Insights

Mobile apps are the new digital identity of a brand. The mobile app helps the brand to build loyalty, increase visibility and accessibility along with increase exposure. The brand can communicate with the consumer on …

Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …

“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …