Digital Marketing Insights

Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …

You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …

Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …

“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …

If you thought all celebrities love to be in the spotlight, then read on to be surprised. They have ruled the silver screen for years and invariably hogged the limelight, but are pretty wary when …