Digital Marketing Insights

If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …

We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …

Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …

Mobile apps are the new digital identity of a brand. The mobile app helps the brand to build loyalty, increase visibility and accessibility along with increase exposure. The brand can communicate with the consumer on …

With social media being a major part of marketing campaigns, marketers are pressed to measure the success and performance of their online efforts. Marketers struggle with a number of social tools and analytics to make …

Social media is one of the most booming industries today, and brands all around the world are rightfully so, finding newer and innovative ways of incorporating it in their digital marketing strategy. The virality, reach …

Social Media is integrating into our lives like never before. There are platforms a plenty, and smartphones a plenty, to let us document and showcase our lives on the World Wide Web, even by the …

Imagine this! You are analyzing your website’s traffic information, and come to know that your monthly traffic has increased by 30% compared to last month, with 35% of the total traffic coming through image searches. …