Digital Marketing Insights

What do you know about strategic technology? Enterprise mobility solutions providing company explains strategic technology as one that has potential to put a significant impact on the enterprise in the next three years. Factors that …

India is creating and recreating world history. Over the past few months, the launch of 104 satellites, the emergence of new-age payment mechanisms, and of course its overall rapid pace of digitalization go down as …

The influence of social media to the current society is huge. It is evident with the total number of people who own different accounts, Facebook, WhatsApp, Tumblr, Instagram, Twitter, to name a few. Each individual …

With the ever growing work in the field of artificial intelligence (AI), chatbots are turning out to be very convenient in terms of communication when it comes to basic queries. But, do you think we …

As we enter yet another calendar year, we set our sight towards the future, gazing at the opportunities that may come by for us marketers. Come, take a closer look at some of these. Some …

We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …

Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …

So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …