Digital Marketing Insights

The influence of social media to the current society is huge. It is evident with the total number of people who own different accounts, Facebook, WhatsApp, Tumblr, Instagram, Twitter, to name a few. Each individual …

4 Ps, 7 Ps, product marketing…are you wondering if you clicked on the wrong blog post? Well, just for the record, nope. Sure, the 4 Ps of marketing are well-known, Product, Place, Promotion, Price. If …

“We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them. We’re all …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …

We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …

“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …

For the second year in a row, I got a chance to attend YouTube FanFest (YTFF). For people who aren’t familiar with YouTube FanFest it is an event where YouTube stars come together to meet …

Vine, for the records is a video-sharing video app which was later acquired by Twitter in early 2013.It lets you make and share short 6 seconds videos.It is effectively used by many companies in their …

‘Content Marketing’ – you hear it everywhere! It is fast becoming a priority on the agenda of marketers. Prospects and customers are no longer waiting to be fed information. On the contrary, they are actively …