India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and connect with the people, brands and products they like. The use of mobiles has also intensified and the Indian consumer is no longer using this medium for just entertainment and communication. While still in a nascent stage, its use for surfing ecommerce sites and conducting transactions cannot be denied.
As the pace of change continues, it can be almost taken for granted that businesses need a sound digital marketing strategy to build awareness and reach out to a relevant audience. But with the increasingly diverse range of digital media tools and options available today, it can get quite difficult to make the right choice without having the right numbers at hand.
That’s where we’re helping out. Snapshot of Digital India – August 2013 is a presentation with detailed information on the latest trends and numbers on the digital marketing scene in India; and aims to aid marketers in choosing the most suitable digital course of action. It is a compilation of updated statistics that paint a fairly accurate picture of the social media scenario in India today.
We have included case studies on successful B2B campaigns that shed further light on the indispensable nature of social media as a business tool. Because B2B campaigns can be interesting and creative too! Mobile browser market share, social media presence among the top IT and BPO companies in India and mobile messenger user base are some of the new topics we have included this time.
You can view the August 2013 edition, as well as previous editions of Snapshot of Digital India; May 2013, February 2013, November 2012, August 2012, May 2012, January 2012; and get a closer look at the transformation that online India has gone through.
If you like it, share it! If you have questions, we’ll be happy to answer them!
Marketer, Maven, Mentor. 3 Ms that define Siddharth Hegde, a.k.a. Sidd, Managing Director of the effervescent and ebullient Digital Marketing Agency, Ethinos. He tucks in over 18 years of sales & marketing experience under his belt, gathered from Fortune 500 and other inspiring companies that he has worked with. Sidd is a technology zealot since almost two decades, keenly tracking the interplay between technology, design, and usability across products and services. He brings to the table an industry understanding & background in digital strategy formulation & implementation. In his free time, he enjoys sailing, scuba diving, white water rafting, trekking, and seeking out the outdoors.