Digital Marketing Insights

Most of us, today, are quite familiar with Digital Media Marketing. Right from the simple needs like the address of a restaurant or retail store to the more high involvement needs like buying a gadget or a car, we rely on online search engines for a lot of our answers. Whether its product reviews, price comparisons, locating service outlets, we check most of these online. The increasing numbers of people using search engines have made Search Engine Marketing (SEM) and Search Engine Optimization (SEO) play an essential role in marketing.

Gone are the days when websites were the most important part of a digital marketing strategy. This is because having a website is not enough to ensure traffic. Your current customers are likely to be specific in their search and thus find your website quite easily. But potential customers searching for your business will not even know that your website exists unless it gets displayed in search engine result pages. And SEO is a technique that you can use to get seen.
A lot of people, these days, do not read newspapers. They prefer reading news on the internet. So your advertisement in the newspaper will probably get missed. As for an expensive ad in a magazine, it completely eliminates a section of your target audience that does not subscribe to the magazine. Isn’t it a better option to be found by your target audience when they are searching for your business?

What is your opinion? Do you think you are using the right marketing channel for your business? Are you reaching enough potential customers? Do you think you need a better option? Then, why not consider SEO?
Promoting your product and services on a search engine which most people use is a smart way of marketing. Your potential customer just needs to type one or two words related to the business and he can immediately find the websites or list of companies that provide the products and services he is looking for. And if your website is one of those that rank on the top positions of the search engine, it is bound to generate a good amount of organic traffic.

Here are some tips to make your SEO process more effective
SEO is the process of making your website easily readable by both, search engine robots and individuals.
• Keywords are one of the most important factors that drive traffic. Keyword selection should be based on search volume and competition. There are many keywords that can be associated with your business and you should know which ones you should target to reach maximum potential customers.
• SEO allows you to promote your business locally as well as globally. Knowing where your target audience is can help you decide where to display your business more prominently and thus make SEO a cost-effective and successful process.
• SEO should be an ongoing process. You should not end it after you achieve high ranks for certain keywords because your competitors will be looking at optimizing those keywords too.
• The main benefit of SEO is that the results are easily measurable. You can see how your target audience responds and modify processes to reduce gaps and discrepancies. Thus, it is important to constantly monitor the SEO process in order to make it work optimally for your business.

When used effectively, search engine optimization opens new doors for your potential customers and generates useful sales lead for your company. It helps your business grow by increasing the visibility of your website and driving high quality organic traffic to it.

Atish Hemade