Digital Marketing Insights

Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …

“Social media is getting to be more like a platform for free billboards” They are everywhere given the fact that everyone’s on Facebook, Twitter etc or rather everyone has to be on Facebook, Twitter and …

There are books, blogs, and even conferences devoted to SEO, however you should be thinking about SEO in the simplest of terms. Don’t get too caught up in the hype and theories and trying to …

When planning a design for a website, we think about the target audience, however there’s typically more than one audience we’re communicating to. Many websites, particularly the homepage, must cater to a number of different …

So you’ve finally decided to get your business online and go digital. What next? How do you go about planning and implementing a digital marketing strategy that really adds value to your business? The 10 …

“Digital Marketing is like teenage sex, everybody’s excited about it but very few people are doing it well.” – Keith Weed, CMO, Unilever Global Are you one of those who aim to get it right …