Digital Marketing Insights

For companies, it is always about finding the right candidate for the right job. With the advent of social media, it has never been easier for companies to achieve this objective. Recruiters today are spending …

Now before I baptise you as digital marketing strategy gurus, remember, I’m not ‘ the one’ you’re looking for; nor am I here to give you a spiel. I’m just a regular guy putting down …

This month has been a hectic, crazy, and exciting one for all of us at Ethinos. The beginning saw us renew our partnership as the creative and digital marketing partners for NASSCOM once again. And …

Social media changes daily. It doesn’t always feel like a big change because we are accustomed to changing and moulding ourselves to it while it happens. Also the change isn’t always technical. A lot of …

When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …

There are a lot of techniques, executives managing search engine optimization, are using these days; to get a better ranking on search engines. Unfortunately, not all of them are worth a mention as they involve …

Facebook, Twitter & LinkedIn is old school. For a lot of social media marketing professionals, Pinterest is the newest favourite! Well, what makes this new entrant so special? Why has Pinning become so interesting and …

If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …

When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …