Digital Marketing Insights

Yes. We know that the headline does not tell you much! Because that’s what this blog post is for! So read on! Let’s start from the start! What is The SkunkWorks Challenge? It’s a brainwave …

Leads, Leads, LEADS! That’s the word you hear the most when it comes to B2B online marketing. As many marketers are now realizing, it’s not all about leads. The B2B sales process has put on …

Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …

Gone are the days when real estate marketing was restricted to traditional media. Real estate marketing has moved onto the digital space, especially social media over the last few years. But are realtors using social …

Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …

A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …

Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …

Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …

PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …

In the era of social media, content made for TV isn’t restricted to the idiot box any more. Many of us own PCs and mobile phones with a reasonably fast internet connection; and have access …