Digital Marketing Insights

Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …

Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …

“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …

India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …

I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …

In the world of social media, every social networking site is innovating. Though Facebook leads the war, Google+, Twitter, and LinkedIn are not quite far behind! Every social networking website has a purpose, and tries …

Working in a social media agency, one often comes across similar sayings. Social media is like teenage sex, everyone wants to do it but only a few are doing it right. We have often had …

Facebook recently introduced support for hashtags – allowing users to view a feed of posts by people and pages about a specific term, with a hashtag. Example, if you search for #Books, you can see …

If you’re still wondering what I’m talking about, clearly you’ve been away too long! Here’s what The SkunkWorks Challenge was all about, and how we made it to the finals! And then we won! Nice …

Like we had told you in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge, held by Times of India and afaqs! And the verdict is out! …