‘Graph’ically Yours… A look at the new Facebook insights
‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …
Study Plan and Tips to Ace the Google Analytics IQ Test
Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …
Have You Checked-in Into Geomarketing Yet?
Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …
Top 5 Reasons Why Mobile Marketing is Integral to Digital Marketing Strategy!
“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …
Snapshot of Digital India – (Aug 2013)
India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …
Top 5 Things to Not Do If You Want Sound Website Rankings!
I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …
LinkedIn tips that could land you a dream job!
In the world of social media, every social networking site is innovating. Though Facebook leads the war, Google+, Twitter, and LinkedIn are not quite far behind! Every social networking website has a purpose, and tries …
Social media is like teenage sex!
Working in a social media agency, one often comes across similar sayings. Social media is like teenage sex, everyone wants to do it but only a few are doing it right. We have often had …
Gear Up to leverage #HashTags for Facebook Marketing!
Facebook recently introduced support for hashtags – allowing users to view a feed of posts by people and pages about a specific term, with a hashtag. Example, if you search for #Books, you can see …
6 Lessons Learnt from The SkunkWorks Challenge!
If you’re still wondering what I’m talking about, clearly you’ve been away too long! Here’s what The SkunkWorks Challenge was all about, and how we made it to the finals! And then we won! Nice …