Snapshot of Digital India – October 2016
With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …
How To Shorten And Track URLs
URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …
15 Factors To Decide The Right Social Media Monitoring Tool For ORM
Keeping up with the changing pace of social media requires businesses to employ an efficient social media monitoring tool. Currently, there are numerous tools that businesses can wield for any social media monitoring/online reputation management …
Top 5 Most Popular Content Management Systems
Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …
Marketing Automation: Scaling Up Your Digital Marketing Performance
If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …
Online Reputation Management – A Guide for Individuals and Brands
Technological advancements have led us to an age where we have to be careful not just about our social status, but also our online one as well. Internet has changed the way the world thinks …
Content Marketing Trends To Follow in 2016
We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …
The Ultimate Guide To YouTube SEO – The Second Largest Search Engine
You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …
Snapshot of Digital India- March 2016
Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …
India’s Contribution To The Digital Revolution – Of The People, By The People, For the people of India
More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …