Digital Marketing Insights

“The only thing that is constant is change” – a quote by Heraclitus which fits the ever changing and evolving world of Search Engine Optimization or SEO. Every now and again major search engines like …

Propaganda is as powerful as heroin; it surreptitiously dissolves all capacity to think. ― Gil Courtemanche, A Sunday at the Pool in Kigali By now, most people in the digital industry know how often products …

We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …

So you may think that Instagram is a world for young folks to flaunt their fancy photos with various filters and a platform that’s not on the priority list for businesses. Well, after reading this …

Working with a great designer or design team can be an invaluable asset to any team. With clear communication channels, and free-flowing co-operation, the designer should give you everything you need to speed up the …

Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …

So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …

Google Analytics, provided by Google, is a free tool that one can use to track information about how visitors reach and interact with your website. Futhermore, Google Analytics also provides information about the demographics and …

“We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them. We’re all …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …