Digital Marketing Insights

As online presence creeps into all markets, it is important as a company to follow the trends and stay ahead of the game. Creating a memorable brand will ensure a customer will think of your …

Is your social media content hum drum or does it stand-out? Some simple tweaks and edits are all it takes to draw readers to your social media posts and away from others. CTAs, questions and …

User engagement is an indispensable factor when it comes to online marketing and advertising. Businesses that are engaged with online communities forget to make their content user-friendly and would feed the audience all the services …

Newspapers and magazines are a thing of the past. Today is the time of convergent journalism and the fight between rival editorial offices for users’ attention. These offices produce nearly all types of media and …

Nowadays, generating traffic on a business’ website is essential. Brands dedicates hundreds of hours towards ensuring that they rank higher than they competitors. Some brands even spend money on experts who can help them generate …

If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are …

If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …

Nothing can sell quite like a powerful brand image. No pushy ads or promotions can replace what a well-built brand can do in terms of bringing in more revenue. However, in this competitive modern climate, …

Know this: copywriting and content marketing is not the same thing. Copywriting refers to any writing that introduces others to a company brand (e.g. website content), educates, entertains, or inspires (e.g., blog and social media …

Everyone knows how much reach viral content can have. Once a post, or photo, or any other media content becomes a phenomenon, it spreads like proverbial wildfire across the web with little signs of slowing …