6 ways of Improving your Social Media Optimisation
Is your social media content hum drum or does it stand-out? Some simple tweaks and edits are all it takes to draw readers to your social media posts and away from others. CTAs, questions and …
Tips and Tricks: 4 Efficient Ways to Uplift Your Website’s User Engagement
User engagement is an indispensable factor when it comes to online marketing and advertising. Businesses that are engaged with online communities forget to make their content user-friendly and would feed the audience all the services …
3 Digital Marketing Apps to Keep You Updated on Marketing Trends
Newspapers and magazines are a thing of the past. Today is the time of convergent journalism and the fight between rival editorial offices for users’ attention. These offices produce nearly all types of media and …
8 Tips To Increase Your Conversion Rate
Nowadays, generating traffic on a business’ website is essential. Brands dedicates hundreds of hours towards ensuring that they rank higher than they competitors. Some brands even spend money on experts who can help them generate …
Digital Marketing – An Introduction to the Basics
If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are …
Search Engine Marketing (SEM) or Search Engine Optimization (SEO), which is more effective?
If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …
5 Cost-Effective Digital Marketing Strategies to Boost Brand Awareness
Nothing can sell quite like a powerful brand image. No pushy ads or promotions can replace what a well-built brand can do in terms of bringing in more revenue. However, in this competitive modern climate, …
5 Reasons to Boost Your Copywriting ‘Game’ in Your Marketing Strategy
Know this: copywriting and content marketing is not the same thing. Copywriting refers to any writing that introduces others to a company brand (e.g. website content), educates, entertains, or inspires (e.g., blog and social media …
How Viral Content Can Impact Your Website’s SEO
Everyone knows how much reach viral content can have. Once a post, or photo, or any other media content becomes a phenomenon, it spreads like proverbial wildfire across the web with little signs of slowing …
How to Perform Reputation Management SEO for Your Branded Keywords
Search engine management today is one of the essential tools for any business. It is widely used to affect sales through SEO optimization and also used in reputation management of enterprises to increase the reliability …