Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you’ve got to think again!
These statistics clearly prove otherwise!
If you don’t want to take my word for it, you can take a look at Indian CxOs Online.
Find out how top level management or CxOs as they’re called, are interacting with online media; their internet connection speeds, time spent in different online activities, platform penetration, devices used and many more interesting bytes of digital information.
If you’re a social media agency, this will help you plan the right digital marketing strategy to communicate with a target audience that includes top level management. If you are a company looking at creating specific apps, products or software for top level management use, these statistics can be a starting point in terms of what platforms, what kind of apps and software you should be looking at developing; depending on the activities you need to support.
Did you know CxOs were so active on digital media? How do you think this information will help you in your business? Would be great to get your insights.