Digital Marketing Insights

The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …

How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …

When the world moved to social media; so did politicians. No matter what the medium, when it comes to advertising and marketing, there isn’t a medium that politicians will miss out on, in order to …

Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …

3 Tips for instant Instagram Success! Visual marketing is one of the major trends which has helped brand and marketers to connect with consumers more effectively, striking an emotional chord and resonate across various cultures. …

Last month Facebook announced a big change to its promotion guidelines. One of the most significant takeaways from this is that businesses can now run contests and host other promotions on Facebook right from their …

Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …

“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …

‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …

Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …