Digital Marketing Insights

Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you’ve got to think again! These …

A little while ago, I was working on my laptop at home when suddenly on a website I spotted an ad with ‘Top Gear – Stunt School’ written all over it. I am a huge …

The start of a new quarter for most marketers quite often means lots of reflection, reviewing past performance & implementing new ideas / learning’s. Digital marketing and search as part of that have come a …

The story of how Ethinos Match Predictor measuring Online chatter around the world cup matches was able to predict the outcomes of the World Cup Matches.

The study (http://sncr.org/wp-content/uploads/2009/11/New_Symbiosis_Early_Research_Findings_Final_v4.pdf) presented at Harvard University by the “Society For New Communications Research”(http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/ ) in November 2010, was  a rather interesting read. I thought that a summary of their findings would be a great …

While Mashable has done a decent job of documenting what happened. They haven’t quite managed to capture how deeply entrenched into the psyche of the online public Facebook has become. Right from the hype around the “The Social Network” to the panic attacks that hit marketer’s every time Facebook makes changes. It’s been an incredible journey Mark Zuckerberg from being on the fringes of Harvard to becoming the poster boy for Social Media and being named the TIME Magazine person of the year.

“Social media is getting to be more like a platform for free billboards” They are everywhere given the fact that everyone’s on Facebook, Twitter etc or rather everyone has to be on Facebook, Twitter and …

So you’ve finally decided to get your business online and go digital. What next? How do you go about planning and implementing a digital marketing strategy that really adds value to your business? The 10 …