What is Conversion Rate Optimisation (CRO)? How Can Ecommerce Websites Benefit?
Conversion Rate Optimisation refers to the process of improving conversion rate of various sections of your website. Read how CRO affects eCommerce Websites.
Essential Voice Search Strategies For 2017
Voice search is the new age medium to practically find anything you need from the web. The easy-to-use voice search has dramatically increased in the recent times with greater access to more personal assistance software …
Building Relationship With Audience From Your Viral Content
As marketers, we are very much aware of the value of getting our content viral. In a way, many content marketers view viral content as the holy grail of content marketing. Remember the ALS Ice …
How To Shorten And Track URLs
URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …
The History of PPC (Pay Per Click)
Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …
A Social Media Marketing Reality Check; Clearing Up the Misconceptions
Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …