Digital Marketing Insights

The way Coronavirus affected the global population can be compared with the Spanish flu pandemic that occurred almost a hundred years ago. From big brands with brick and mortar shops to multinational e-commerce stores, everyone’s …

For clarity, we define a startup as a registered organization, with less than 20 employees and revenues under Rs. 3 crores (US $400,000) a year.   A number of media outlets and business platforms look …

A number of organizations react to worrying signs of an economic disruption or slowdown by slashing budgets of perceived “non core” business activities. These typically include, training, travel, corporate events and incentives.  While reducing expenditure on …

Loaded with useful information and packed with entertainment, podcasts are a hugely engaging way for businesses to connect with their audience. A lot of businesses don’t truly appreciate the real potential behind podcasts. This is …

More than 80% of customers report researching purchases online, but less than three percent of people ever scroll past the first page of search engine results. This statistic makes it extremely important to ensure that …

Today, marketing is everything. Both big and small companies and businesses are trying to hire the best content marketers to run their strategy and skyrocket their brand. Without a killer content marketing strategy, businesses can’t …

The 2016 presidential election produced a seemingly endless cycle of controversies, heavily debated issues, and at times hysteria. Everyone who paid even a little attention to the whole affair quickly realized how important social media, …

Account based marketing keeps on producing buzz, yet B2B associations are rapidly hoping to move past the underlying publicity around the class and are squeezing to show ROI from their focused on programs. A B2B …

The year 2018 saw a double-digit growth in terms of digital ad spends. The trend continues to be on incline this year too. As the digital universe gets highly saturated, staying ahead of the game …

While marketing expanded its wings from traditional to digital marketing, new opportunities to reach & engage with the target audience have emerged. And within the digital marketing landscape, it is video marketing that has developed …