EMAIL NEWSLETTERS – DECODED
If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …
Has your brand achieved gaming glory yet?
Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …
Creative Commons Simplified
If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …
Digital Media Snapshot
If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …
Is Social Media too Masculine?
Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or …
Use of Google Places for Enhancing Your Business
Google is one of the most popular and most searchable search engines in the world. It provides broad and fast results related to your searches. Many people modify their searches locally while looking for a …
Post MBA My first job as a Digital Marketer
From formal dress codes, management books to timely deliveries of presentations and to classroom lectures as a management student. The journey was difficult though but pulled it off with great zeal. So today I stand …
India…digitally yours!
If statistics are anything to go by, digital media in India is set to grow. And how! Internet, mobile connections, broadband connections have all grown by double digit percentage figures. It is also interesting to …
Top 10 tips for Blog Optimization
A blog is one of the easiest ways to generate fresh and unique content for your website and also to get the links. Quality, unique and interesting content naturally attracts links. There are many ways …
Do B2B companies really need a digital media strategy?
Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …