Digital Marketing Insights

You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. …

There is a lot of noise going on around the elections, be it on the street, television or the internet. We are all surrounded by political parties pitching their own ways of making India better. …

The first quarter of the New Year is just over, and it’s time for lists of things to watch out for, trends that are going to make it big this year, predictions, forecasts, and sharing …

A lot has been talked and debated about how important social media or the World Wide Web is going to be when it comes to having an impact on the elections in 2014. While each …

The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …

How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …

Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …

Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …

What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …

“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …