If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …
We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …
More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …
Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …
“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …
The social birdie has just dropped in with a new update- a new app “Layout” by Instagram to feed all your photo collage needs. However only for iPhone users, Instagram’s second spin-off app Layout, after …
Social Media has come a long way, since it humble begins, in 2015. Brands have had to evolve on a steep learning curve to leverage its power to make the most out of it. We …
We’ve talked about simplifying the approach to recording and analyzing social media metrics for your business in part 1 of this post here. In this post we’ll outline what types of metrics are crucial to …
It’s a month into the new-year and this is an apt time for marketers to predict and plan for the trends in the Pay Per Click (PPC) advertising for 2015. Some trends that were seen …
Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …