Chatbots – Your Virtual Assistant In The Making!
With the ever growing work in the field of artificial intelligence (AI), chatbots are turning out to be very convenient in terms of communication when it comes to basic queries. But, do you think we …
Top 6 Trends That Will Rule Digital Marketing in 2017
As we enter yet another calendar year, we set our sight towards the future, gazing at the opportunities that may come by for us marketers. Come, take a closer look at some of these. Some …
Dear Indian Brands, Are You On Pinterest?
Pinterest might not be for every brand but it is out there to make a mark and is a rage amongst brands that have the potential to capitalize on the portal. Pinterest is providing a …
12 SEO Trends To Follow In 2017
“The only thing that is constant is change” – a quote by Heraclitus which fits the ever changing and evolving world of Search Engine Optimization or SEO. Every now and again major search engines like …
A Simple Guide To Create Effective Call To Action
We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …
Finding The Right Vendor And Getting The Best Out Of Them
Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …
5 Best Practices for Building an Epic Customer Appreciation Program
So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …
How To Shorten And Track URLs
URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …
15 Factors To Decide The Right Social Media Monitoring Tool For ORM
Keeping up with the changing pace of social media requires businesses to employ an efficient social media monitoring tool. Currently, there are numerous tools that businesses can wield for any social media monitoring/online reputation management …
Top 5 Most Popular Content Management Systems
Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …