Digital Marketing Insights

4 Ps, 7 Ps, product marketing…are you wondering if you clicked on the wrong blog post? Well, just for the record, nope. Sure, the 4 Ps of marketing are well-known, Product, Place, Promotion, Price. If …

“We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them. We’re all …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …

We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process. –Jill Rowley, Social Selling Evangelist True! Videos can demonstrate your product better. As Robertson rightly …

Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …

A day without internet, No way! Half of the time people spend is on social media either checking their Facebook status or commenting on WhatsApp. People always keep on creating hype about social media. Evolution …

“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …