Digital Marketing Insights

Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …

“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …

We were born to be real not to be perfect. Nobody is perfect in this competitive business world that’s why pencils have erasers. Similarly, some mistakes can really goof up your brand. Nobody has the …

It’s hot, it’s yummy, and it’s the ultimate comfort food of millions across the globe but will it survive the ongoing controversy? Only time can tell. Nestlé’ Maggi is creating havoc in the food space. …

Launched in November 2014, Dubsmash is the new cool-kid on the block. With over 20 million dubbers using the app across 129 countries, it’s no surprise that the app has made it to the top …

Do you want to present complex information in a simple, elegant and beautiful way? Weaving a visually appealing story and adding a human context to it can make those pixels an interesting read. While we …

For the second year in a row, I got a chance to attend YouTube FanFest (YTFF). For people who aren’t familiar with YouTube FanFest it is an event where YouTube stars come together to meet …

Social Media has come a long way, since it humble begins, in 2015. Brands have had to evolve on a steep learning curve to leverage its power to make the most out of it. We …

Vine, for the records is a video-sharing video app which was later acquired by Twitter in early 2013.It lets you make and share short 6 seconds videos.It is effectively used by many companies in their …

It’s been 18 years since the first Banner ad graced the top of a webpage, and it is still the most used form of online advertising. Banner ads continue to be a high priority digital tactic for most …