Digital Marketing Insights

I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …

Gone are the days when real estate marketing was restricted to traditional media. Real estate marketing has moved onto the digital space, especially social media over the last few years. But are realtors using social …

Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …

PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …

People love to talk. And there is no guessing what they’ll want to talk about. If they happen to be your customers, they will probably talk about you too. Share their experience, recommend you, complain …

Online advertising has grown to become a leading segment in the Indian advertising industry. Online media is catching up with the target audience of most brands because the internet is a fast-growing, easily available medium …

Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of …

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

The Facebook Graph Search is a new Facebook feature which gives people the ability to ‘map out their relationships with the people and things they care about.’ The Graph Search is a new way for you to find people, …

Last year there were many updates to the Google algorithm; and these affected many brands and websites. Today, the Panda, Penguin, EMD, and other algorithms; not only improve Google search results; but also keep webmasters …