Digital Marketing Insights

If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are on the internet, connected round the clock. Digital marketing is a smart way to market and make users familiar with your product.

What can Digital Marketing do? To be put in a sentence that can be understood by anyone, it can help you (company/product) get found, get noticed, and get leads that can be your potential customers.

In this fast progressing world of business driven by Internet, it is important for every business to have a website of its own. It increases the credibility of the business among the users. If marketed properly, your business will spread across the netizens globally.

The following elements in Digital Marketing help your website to be found in a search engine so that the users can come across your website easily. These basics really help the students pursuing their BBA Course.

Inbound Marketing

In basic terms, Inbound Marketing attracts the customers with relevant and helpful content. Creating relevant and helpful content help build trust and credibility among the users. It also helps to engage with them.

Search Engine Marketing

Search Engine Marketing helps your website dominate for a set of phrases, questions, and keywords in a search engine on their search engine results page. For an instance, a user who is looking for something specific will not be scrolling through the third and the fourth page of Google but decides to settle for something in the first ten to fifteen results. SEM helps the website to rank for those high volume search keywords, phrases, and questions in the top ten.

Pay Per Click Advertising

It is basically advertising your website on the search engine for a particular keyword or a phrase. Advertisers are allowed to bid for the particular website and you will have to pay the search engine if a user clicks on the advertisement and is redirected to your website.

Remarketing

One of the effective ways to engage with users is to remarket. Remarketing gives a chance to the customers to engage with your website and possible convert them. Remarketing is very useful and increases the conversion rate.

Video Marketing

It is an integral part of marketing communication designed to attract users. Video Marketing is using videos to promote your product or whatever content that you want to be promoted. As it is the age of the internet, and most of the time users spend time watching videos, it would be appropriate to use videos as a tool to market.

The above mentioned elements are the basic components when it comes to Digital Marketing. Digital Marketing is an umbrella term that holds so much more into it and goes on deeper when one tries to understand it. The area of digital marketing is still in the phase of exploration and experimentation but one has to understand that it is the age of digital marketing. Experts in MBA Colleges in Punjab believe if one uses it properly and efficiently all those users in the Internet will come across the product and the chances of conversion rate will be rocketing high.

Reshma Nair