Digital Marketing Insights

Search engine management today is one of the essential tools for any business. It is widely used to affect sales through SEO optimization and also used in reputation management of enterprises to increase the reliability and ranking among search engines. Today Google is one of the largest heavyweight search engine companies in the world. It is not only a source of information and knowledge, but is also used to effect sales in large numbers through the modes of online marketing, advertisement campaign, and by creating a brand reputation.

Hence, Search Engine Optimization in reputation management has become one of the most critical factors that lend a hand towards creating a successful business. It is essential for any business to have a good reputation, especially in the online domain. To achieve this successfully, there are a few guidelines that all business must follow. Using branded keywords in reputation management SEO is chief among them.

Most of the search on the internet that directs viewers to your website is due to organic search results in almost 64% of the total website traffic and direct search results account for only 12% of visitors to your site. Contrary to the popular belief that such statistics are a result of your landing page or your website design this mostly depends on how your brand appears on the result page of search engines.

It is therefore vital that you present your brand in such a way that your website is the first thing that a viewer clicks on while browsing the internet. Having an attractive appearance on the search results can increase your first impression and can result in more number of viewers with a high conversion rate.

What is reputation management SEO?

If you have ever wondered about your SEO strategy for not generating enough viewers in spite of having the best landing page and website design, then you are in the right place. Reputation management SEO is a proven technique that creates a positive impact on the viewers and the search results page. No matter how well designed your website is and how attractive your landing page seems to be, it always comes down to reputation management SEO.

This can create a positive first impression and help you build a reputation among viewers. It is the attractive cover that helps the customer to turn the page and look inside. It is the first point of contact between your website and your potential customers. Therefore, having an opening line that makes a statement for your business can increase your traffic by almost 80%.

A few examples of what you can do to increase your reputation and effects sales are as follows:

Meta title and Meta description- The first thing that a viewer and a potential customer notice are how the description of your website appears on the search page. Therefore, the title of your site and the meta description must be catchy and convey clearly to the viewer what your site is all about and be transparent, be it any service or products.

These two things are also responsible for converting most of the traffic to your website and can produce excellent results for your site even if it is not at the top of the search bar results. Meta title and description will mean that a greater number of viewers click on your link and visit your website.

Business ratings and reviews – Every businessperson and organization is aware of the importance of ratings and reviews in making profits for their business, especially in the virtual domain. Ascertaining the credibility of the business depends heavily on reviews from previous customers and the reputation of the brand name. Therefore, having good reviews on the search engine results page is not only beneficial but also essential for any and every business.

Such reviews are the first point of reference that a potential customer will look for. Keeping the description short and having a high star rating with positive reviews is essential for pulling in more customers. Hence, you must be careful about every aspect of your business, starting from webpage design to the product or service you offer. A single negative comment or review can make potential customers move away from your brand.

Getting backlinks from highly reputed search websites – There are a few tactics that you can use in reputation management SEO for the search engine results page to create a favorable impression of your brand. You can partner with powerful review websites and other search websites related to your domain that can provide viewers with links which direct them to your site.

Links have a great impact on search engine results specific to the branded keywords of your business that potential customers are looking for. One of the best ways to achieve this is to partner with websites which can provide you with hyperlinks that redirect viewers to your website. You can use links in informative articles and blogs for viewers who show interest in the related items.

Influencing reviews – Most of the reviews that a business gets are from a third party where the business owner and the entrepreneurs have no control over it. However, there are some ways in which you can influence the reviews that your business gets. The most honest way is to provide superior service and high-quality products that can bear no complaints. You can also provide after-sales services and swift replacements for damaged goods and refunds as well without any hassle.

Another way in which you can manipulate your reviews is by handing out gifts coupons in response to positive feedbacks and providing discounts on the next purchase of any other product or service from them. This is an effective way of retaining existing customers and creating positive reviews.

Guest blogging – It is one of the most powerful ways that can help your business to build strong and powerful relationships that culminate into highly profitable business opportunities. This can also help you create trust and reliability. It can provide you with the credibility of winning over viewers and converting them into customers. Following are the few ways you can use for effective guest blogging:

1. Create a name for yourself in the blogger’s community by interacting with as many people as possible and inviting them to do reviews on your products and services without imposing any restrictions.
2. You have to be careful while you pick the platforms that guests can post content into by making sure that they are relevant to the type of business or industry that you deal with.
3. The audience that the blogger deals with must be related to what you have to offer as a businessman or a company. Without the proper relation with what the blogger deals with and what you offer as a product, the entire effort can go to waste.
4. While promoting your business through a bloggers site, it is important that you keep the content less promotional and more informative which is completely based on research and is unique.
5. When selecting the blogger, you must make sure that he or she is active in the social media and have a fan base that deals with products and services that you have to offer as a businessman.

Create positive content for your business- Even though negative reviews are harmful and can cause a drop in sales for your business, you can recover from such a situation by posting positive reviews and press releases that attest to the credibility of the product or service you have to offer to the public. While doing so, you must always be unbiased and not lean towards only the positive aspects of the product and include a few cons as well.

You can also release informative articles about the details of your services or products. Participating in new product launches, functions and events can also build a credible reputation and inform the masses of your brand. Providing online and offline content sponsorship can help you to build on brand recognition. Which such optimizations and techniques you can easily build a strong impression on viewers through reputation management SEO.

Using relevant anchor phrases, branded keywords, and links- To be successful in the business and reap the benefits of the online community, you must have online content that can latch onto the relevant search initiated by viewers. Using anchor phrases, branded keywords, links, etc. can achieve this purpose and help in your superior ranking in the search results page.

Proper anchor text and branded keywords can not only eliminate the chances of false search results which can aggravate the viewers but also create a well optimized targeted website. Having relevant anchor tags and keywords also help your products and services interests of the viewers and provide a superior conversion rate.

High-quality content – If you want your product to sell then the content of your website must describe it in detail. It must define what exactly you offer and what the viewers are getting themselves into when buying products from you. Having poor content will not only turn away customers but also create a bad SEO ranking. This can result in a steep drop of your ranking from the search page.

Therefore, having well written and brief but descriptive content is essential for your business and also for the reputation management that determines your conversion rate. Most of the material that you put up must be informative. However, you can occasionally throw in a touch of promotion that can help you to boost your sales. You can also employ blogs and websites that publish articles with descriptive content on your behalf. Such content may have a hyperlinked keyword, URL or a link with a URL or a link that directs the readers to your landing page or your website.

Therefore the advantages of reputation management in SEO and its importance are equally evident to creating a brand name for your organization. Among the various techniques redirecting links and positive reviews play the most important part. A new relatively new though untested form or online promotion in the form of image and video ads has also appeared. It was developed and announced by Google earlier this year for testing and is yet to be fully released.

Image and video ads are also one of those techniques which when fully released will cause an immense boost in reputation management SEO and cover multiple grounds regarding informative and visual content for reference. To be on top of the corporate world, it is essential that you take note of such SEO optimisation techniques and use them effectively to increase your turnover. With the right techniques of managing your search engine results, you can easily capitalize on this vast market.

Imran Khuredi