Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Impact

99%

Increase in Loan Applications

36%

Reduction in Cost per Application

Objective

  • Increase personal loan applications and decrease cost per application in a highly competitive space
  • Out smart competition and sustain the brand’s position in the market

Approach

  • To out smart competition, we looked at the reasons why users opt for a personal loan like vacation, wedding, etc. and targeted them indirectly
  • Different audience segments were targeted with relevant and personalized messages based on their behaviour

Leveraged our in-house technology, eBids - which optimized bids based on the trends in search volume and cost per application, which delivered high efficiencies

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

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